Research shows that more than 80% of failures and accidents that occur during a day’s work in the United States do not happen because of people’s technical capacity, but actually, out of interpersonal conflicts. Research also demonstrates that more effective people are those who possess a full knowledge of themselves, of their strengths and weaknesses and with that, have the possibility to develop strategies that allow them to meet demands, put forth the necessities of work and reach success. The SOAR approach analyzes people’s personality and behaviors, helping them know each other better and develop personally and professionally, in a harmonic and continuous manner.